Internet and technology is evolving and this has also helped SEO to change. It has passed those days when it was only concerned with search engine result pages (SERPs). SEO is most affected by updates in Google algorithms which are unpredictable. Still, here are few essentials you should not ignore for a successful SEO strategy in 2017:
Importance of On-site and Off-site User Experience
Now, majority of the companies are giving priority to improve their user experience. It should be a part of every marketing campaign if you want more conversions. 65% internet users are accessing websites through their smartphones and tablets. This fact is compelling SEOs and companies for improving user navigation, responsiveness of pages and site speed. There are two sides of user experience: On-site and off-site.
Not only it becomes essential for every site to be mobile optimized but it also needs to work on above-the-fold content and navigation. For instance, if your website is offering user-friendly navigation along with a trail of breadcrumbs, it will enhance user experience. It will facilitate shopping experience and possibly lead to increased conversion rate.
The visitors who are using your website for first time wants to learn about your products before making a purchase. You can help them by providing above-the-fold educational content instead of in-your-face CTAs. It will allow them to learn and buy the product rather than bouncing back.
Marketers usually work for improving UX with on-site content and tend to underutilize or overlook Google’s UX. Searchers want quick answers and easy searching in the SERPs. You have to attract them with catchy Meta descriptions and titles. Also you have to take full advantage of rich snippets and schema markup.
These will help you to stand out against your competitors. Schema will not only render reviews but also offer quick answer from your on-site content. By implementing schema, search engines will have a better understanding of your website and they will rank you higher.
Publish Customer-centric Content
Google has made content and SEO inseparable with its Panda update. Good quality content together with precise keyword search and SEO strategy can boost ranking and drive more visitors. Most of the readers would say we already know this. But, are your SEO strategies satisfying your audience?
Producing customer-centric content offers great opportunities for your business. In the process, you have to take benefit of special moments to access your potential customers. You will connect to your users in better way if you post aligned content with the appropriate keywords. Content writers should use these keywords in the context users are searching them. It has become extremely essential to optimize your content for semantic search.
Google is trying hard and investing lots of resources to understand the search intent of the users and how they search, particularly with an increase in voice search. Also, your content should be written in conversational tone and focus on answering who, where, how and what questions of users.
Your content and SEO teams have to work collaboratively as its essential for providing the content to your specific audience.
If you don’t have any in-house SEO and content team, contact us for customized packages. We will help you in gaining and retaining your customers with higher conversion rates.
Stay tuned to our blog for the last part of the article!